Microsoft? Expedia? These are just a few examples of companies accepting crypto.
Cryptocurrencies hit the headlines again and again. More and more companies in industries ranging from technology to airlines are adopting crypto payments. We present some of the largest and most famous companies using and accepting crypto.
In February 2021, Mastercard published an official statement on their official website (source) that explains the giant's approach to digital currencies. Mastercard wants to give its trading partners the tools to make accepting crypto payments fast and secure. As part of loyalty programs, the operator wants to additionally reward active crypto users by assigning them specific sums in crypto.
In the aforementioned column, the company outlined its position as follows:
Our philosophy regarding cryptocurrencies is simple: it's about choice. Mastercard's goal is to recommend payments in cryptocurrencies. We're here to empower customers, retailers and businesses to move digital value - traditional or crypto - however they want. It's always your choice, your money
The credit card giant will merge with Bakkt Holdings Inc., a digital asset platform founded in 2018 by Intercontinental Exchange, owner of the NYSE. Thanks to this, both companies will offer their customers an even better network of cryptographic services.
The Hong Kong-based Pavilion Hotels & Resorts group has become the first international hotel chain to introduce virtual currency payments. This is a well-thought-out step, integrated into the company's strategy.
The group - which owns properties in Amsterdam, Madrid, Lisbon and Rome, as well as Bali and Phuket - accepts bookings using 40 different tokens, including bitcoin and Ethereum, thanks to a partnership with the Coindirect payment platform.
Since the beginning of April 2021, the Swiss AXA Insurance has opened the way for its customers to pay their bills in bitcoins. The giant was preparing to adopt cryptocurrencies due to market research conducted in 2019. Nearly 30% of respondents aged 18 to 55 have either already invested in coins or were interested in doing so.
Customers receive a printed code on their insurance policy bills so they can pay their premium with cryptocurrency. The transaction is processed through the Bitcoin Suisse crypto exchange, which then converts the funds into Swiss francs. For now, crypto insurance fees do not include life policies.
As one of the largest software companies in the world, Microsoft accepts payments in bitcoin, which greatly strengthens public trust in the use of cryptocurrencies. Digital currency can be exchanged for credit when you top up your account and pay for various services, including Xbox Live and Skype.
The company's interest in cryptographic technology does not stop there. Using blockchain, at the end of March 2021, Microsoft launched the ION program - a two-tier authentication platform on the Bitcoin network. This technology creates digital IDs for online identity verification.
After a long wait, Starbucks customers can now use the new Bakkt app to pay for drinks and goods in the coffee shop chain using cryptocurrency. A dedicated application converts coins into fiat currency at the time of transaction. According to the creators of the program, 500,000 people were invited to test this convenient solution.
The CEO of the electric car manufacturer Tesla, Elon Musk, has something of a love-hate relationship with bitcoin. Initially, the company announced that it would accept crypto payments for vehicle purchases in the US. The next step was to invest €1.2 billion in coins. Unfortunately, quite recently, the world was informed that Tesla will suspend bitcoin transactions until at least 50% of token mining is powered by renewable energy.
In early 2021, it was announced that Amazon had joined the ranks of other tech giants, including Facebook, in laying the foundations for its own exclusive cryptocurrency. Although Amazon itself still does not accept coins directly, prepaid cards are a solution. You can buy gift card for Amazon through BitRefill.
Credit card giant VISA, in cooperation with the CryptoCom platform, has prepared solutions for accepting cryptocurrencies for transaction settlement. At the beginning, network customers can use USDC payments. It is a stablecoin pegged to the USD value.
PayPal US users can buy, sell or hold a select few cryptocurrencies including Bitcoin, Ethereum, Bitcoin Cash and Litecoin. The only drawback of the solution is the limitation that prevents you from transferring money from PayPal to an external wallet.
In August 2021, the company announced that customers from Great Britain joined the group of crypto users within its network. They can now trade BTC, ETH, LTC and Bitcoin Cash on the PayPal website and mobile app. So far, it is not known whether the service will also cover other countries.
In 2014, the Latvian airline airBaltic made a groundbreaking decision. It became the first airline company in the world to adopt cryptocurrency as a method of payment for flights. According to the company, it has processed more than 1,000 bitcoin transactions since it launched the option. The national carrier, LOT Polish Airlines, also followed in its footsteps.
The renowned Sotheby's auction house started to accept cryptocurrency and NFT as payment methods in June 2021.
It was an unique event at an auction where a rare 101-carat diamond was sold for $12.3 million (€10.4 million). The entire transaction was finalized with bitcoin. Thus, the gemstone became the most valuable item ever purchased with cryptocurrency at auction.
Amatil, an Australian company that distributes Coca-Cola beverages in the Asia-Pacific region, is adopting cryptocurrency. The payment method is accepted through the operator CentraPay. As of 2020, several hundred vending machines have already been installed in Australia and New Zealand that sell drinks for bitcoins.
Following in the footsteps of airBaltic, LOT Polish Airlines announced in 2015 that they would accept bitcoin as a method of payment for flights. Jiri Marek, Sales and Distribution Director at LOT Polish Airlines, said:
Many of us shop online, including airline tickets. It is only a matter of time before online currency payments become as popular as they are today.
The use of LOT credit cards does not settle payments in BTC on its own. After booking a ticket, the customer chooses the payment in zlotys, dollars or euros, and only at the final stage of the transaction can he convert it to crypto. The news about the carrier's decision reverberated widely in the Polish media
One of the renowned travel agencies, the Expedia brand, enables payment in bitcoins via the Travala booking platform. You can book one of over 2 million hotels and pay with 30 cryptocurrencies.
The Lush Brand was one of the first global companies to adapt to the use of cryptocurrencies. They began to accept them as early as 2017 as a payment method for cosmetics. Currently, bitcoin and altcoin transactions are processed by the BitPay module.
Lidiya is editor-in-chief for Bitcoin-Ukraine and also spoke in Crowdcreate’s CryptoCom conference.
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